Senin, 27 Agustus 2012

A question of Loyalty Consumers in Indonesia: Europe's interview

Mercedes-Benz is the manufacturer of the car who was born in Germany. Various types of Mercy has been spread across the world such as Europe, America, Asia including Indonesia. But speaking of loyalty, Indonesia recognized the top consumer.

Consumer brand loyalty to Indonesia Mercy really has surpassed consumer loyalty and Mercy in Germany even Europe.

It was confirmed by the Director After Sales PT Mercedes-Benz Indonesia Heinrich Schromm in between open joint in Jakarta, Monday (14/8/2012).

"Consumers are Mercedes-Benz in Indonesia more loyal than consumers in Germany, even the Mercy of Europe though," he said.

He thinks that data get through several survey after. And mentioning Indonesia more loyal towards the community of Mercy.

He stressed that in terms of price, consumers in Indonesia willingly pay Mercy vehicle is more expensive even though it is relatively higher than in his home country. Even consumer spending funds hundreds of millions of dollars for the sake of luxury vehicles from Germany.

"They willingly with expensive prices. But all of this is due to the very high quality reasonably Mercy, "he said.

He was also a bit shocked knowing this. Because the consumer loyalty of Mercy in Indonesia exceeds ekspektasinya for this. Its customers come from among you Mercy berduit. That way they don't hesitate put out his money just for the sake of luxury.

However to prop up Indonesia Community loyalty to Mercedes-Benz, PT BMI also provides a strong dealer network. After sales, reliable technician. So loyal customer interview in the Affairs of Indonesia termudahkan improve its vehicles.

"To that end we provide a broad and good network, and skills a good technician. This is to support our consumers, "close Heinrich.

Mercy is ready 24 hours over the Forth

PT Mercedes Benz Indonesia (MBENI) return hold ' Rescue ' to greet Idul Fitri season mudik Lebaran Holidays 2012.

Lebaran Rescue which was held for the umpteenth kalinnya, PT MBENI opens service at 8 locations in command post, and the workshop on standby 7 location.

Rescue teams had been removed by & CEO President Director of Mercedes-Benz Indonesia Claus Weidner, Director of After Sales PT Mercedes-Benz Indonesia Heinrich Schromm, and Deputy Director of Corporate Communication & Public Affairs PT Mercedes-Benz Indonesia Elvera Makki at Hotel Mulia Senayan, Jakarta, Monday (14/8/2012) in the afternoon.

"Only in the Mercedes-Benz Indonesia go through programs of Rescue for users of Mercy Lebaran. I hope this opportunity can make safe during the journey, pemudik "said Heinrich Schromm.

Next to the point spread over 8 locations such as Lampung and Central Java started from the top, Bandung, Cirebon, Alas Roban, and Kebumen Jateng. In Pasuruan in East Java Caruban and.

As for the idle Workshop 7 deployed in Jakarta by as much as 2 dealer, Bandung, Semarang, Yogyakarta, respectively 1 and 2 dealer of Surabaya where there is a reliable dealer technician.

To create a secure and convenient user Mercy, idle, posko official workshop service ready for 24 hours for 10 days beginning on 17-August 26, 2012.

While Deputy Director After Sales and Technic Services PT MBENI, Radinal Mufti said it would serve users who purchased Mercy Mercy in General Importer (IU). Services provided also ensures customers similar to MBENI.

"Consumers who buy Mercy at IU is no problem. We will serve him well. an important brand Mercedes-Benz, Radinal "promise.

For the past year, further Radinal, MBENI get 149 passenger vehicles that are problematic. Most Mercy 2002 output down. While the bus as much as 76 units.

"Last year a lot of the old output, service Mercy 2002 down. And buses. While the C, E, S nothing new coming to service points. Most problematic passenger vehicles on brake saloon, over heat (heat engine) and electrical like aki. While the bus was only reduced power. We are there, "benerin cetus Radinal.

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